Fundraising campaigns are a key tool for financing charitable projects, but their success is not only measured by the amount of donations collected, but also by their compliance with the regulatory standards issued by the National Center for the Development of the Non-Profit Sector.
This guide provides the basic legal steps to launch a comprehensive regulated campaign that ensures regulatory safety and credibility before official authorities and the public.
Step One: Obtain a Campaign License
Before launching any fundraising campaign, it is necessary to obtain a prior license from the National Center for the Development of the Non-Profit Sector in accordance with the provisions of Article 6 of the Fundraising Regulation, which requires the license application to include the following:
- Purpose of the campaign: Specify the project or activity to which the donations will be directed.
- Duration: Specify the start and end dates of the campaign.
- Target amount: Clearly state the amount to be raised.
Regulatory Alert:
The campaign must be stopped immediately upon reaching the target amount or upon the end of the specified duration, whichever comes first, as stipulated in the executive regulations of the system.
Step Two: Legal Means of Promoting the Campaign
Article 8 of the system specifies the approved means for announcing fundraising campaigns, including:
- Local media (television, radio, newspapers).
- Telecommunications companies.
- Billboards and print materials related to the entity.
- Digital media such as websites and approved social media platforms.
Advertising any fundraising campaign through unlicensed means or without obtaining prior permission from the center is prohibited.
Step Three: Disclosure and Transparency in Advertising Content
Article 9 of the system mandates licensed entities to include specific information in all advertisements issued by them, which are:
- The license number issued by the center.
- Approved bank account numbers designated for the campaign only.
- Official contact information: Address of the main office and approved phone numbers.
- Detailed purpose of the campaign and its beneficiaries.
Failure to meet any of these requirements is considered a regulatory violation subject to accountability under the provisions of the system.
Step Four: Compliance After the Campaign Ends
Article 10 of the system states that financial and administrative reports must be submitted to the center within fifteen days of the campaign's conclusion, including:
- A detailed bank statement showing income and expenses.
- A financial report including cash and in-kind donations and how they were spent.
In Conclusion, Do Not Forget
Adhering to these regulatory steps not only protects you from legal violations but also enhances donor confidence and makes your campaign a model to follow in governance and transparency.
Remember that success in fundraising is not achieved by numbers alone, but by adhering to the rules that preserve the integrity and sustainability of charitable work.
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