The tech conference dedicated to non-profit organizations, which will be held on March 19, 2019, offers the opportunity to attend many sessions, visit exhibitions, listen to numerous speakers, and engage with them. This type of conference combines technological advancement with the non-profit sector. In preparation for these events, organizations plan activities that will be part of it and adjust their schedule accordingly.

However, providing business cards to connect with the various attendees at this conference is not enough and will not achieve this goal. Non-profit organizations can prepare well for attending the tech conference by considering communication strategies that will achieve long-term benefits.

These four tips can help non-profit organizations communicate successfully:

  1. Have a goal and a plan:

The first step of this process is to define the goal that the organization seeks to achieve by attending this conference and to know whether it aims to communicate differently through:

  • Keeping up with technological updates.
  • Finding better ways to manage social media platforms and relationships with donors.
  • Marketing the organization's mission better.

The second phase of this step is to start preparing a plan that aligns with the goal defined in the first phase. In fact, this plan will enable you to focus on communicating with people who have found innovative ways to achieve the goal your organization aims for.

For example, if you seek to find a better way to segment your donor list; you could approach one of the attendees at this conference who will offer you valuable advice on this subject. Accordingly, your plan will depend on:

  • Finding individuals associated with well-known organizations and learning from their experiences.
  • Attending conference sessions that address donor list segmentation and identifying the characteristics of the target donor.
  • Communicating with speakers before the conference and requesting meetings with them to speak during the conference.

The third phase of this step is to prepare a list of attendees whom the organization intends to communicate with, and this list should be arranged according to the organization’s priorities and the importance of these names to it. You can then review how this list aligns with the organization's goals and ensure to gather the following information before the conference:

  • The necessary information to communicate with the desired individuals.
  • A plan defining when to reach out to them.
  • Someone or some entity that can also provide assistance regarding the same topic or question as a backup.

You should be prepared to participate in discussions and communicate with attendees even if you are a beginner speaker; this type of conference offers a good atmosphere for discussions and encourages attendees to participate.

  1. Utilize the online community offered by the conference:

The tech conference provides the opportunity to participate in the online community forum, ask questions, and communicate with other attendees before the conference. You can benefit from this feature after paying the participation fee, which started on July 9, 2018.

You can ask questions about everything concerning your non-profit organization or the conference through this forum, which encourages members to respond to inquiries and provide feedback or suggestions. This forum offers the chance to introduce your organization and its future projects even before the conference takes place.

  1. Organize a community event:

Even if you have not previously participated in this conference, the components of the community and the council of the tech conference for non-profit organizations have a wide range of diverse interests, as the conference offers opportunities to engage in various activities organized by members.

Your organization can form a special group focused on a subject of interest to meet new people, such as:

  • Organizing a site visit where the conference will take place.
  • Organizing a surprise fundraising party for a local charity.
  • Organizing a discussion group on a topic related to the industry.
  1. Communicate through social media:

You can leverage social media and connect with people you have recently met by following them on social media or even tweeting or posting if you meet one of these well-known individuals, making sure to use their full names or tag them.

These individuals will thank you later and will often want to return the favor, which is why you should stay in touch with them even after the conference ends.

Moreover, adopting these steps and planning ahead for this conference will lead you to an unprecedented experience, as preparing for such an event will help you communicate better.

Source: CauseVox

Author: Candice Cody