The study tracked the effects of celebrity charitable advertising on Saudi women's decision to donate money to the advertised charitable products, in light of indicators from leading scientific models of the hierarchy of advertising effects on recipients, within the framework of the quantitative descriptive method. The researcher used a snowball sampling method to reach participants across all regions of the Kingdom.

The study concluded that charitable work generally enjoys high sympathy among Saudi women with a score of (3.69 - out of 5), where (87.8%) donate monthly between (once to three times or more), while they use social media networks for a very high number of hours, reaching four hours or more (34.4%), three hours (26.7%), and two hours (23.8%), favoring Snapchat followed by Instagram, then Twitter. They are dissatisfied with social media celebrities, with an average of (2.54 out of 5.00), and (65.8%) are exposed to at least one celebrity charitable advertisement on social media monthly.

The results also showed that the effects of advertisements by social media celebrities on Saudi women came at a (moderate) level of (2.76 out of 5.00), with cognitive effects ranking first at an average of (2.93 out of 5.00), followed by emotional effects with an average of (2.83 out of 5.00), and behavioral effects ranked last with an average of (2.46 out of 5.00), indicating (disagreement). This result aligns with the theoretical assumptions of hierarchical models of influence, regarding the hierarchy of the influence process (cognitive first, then emotional, then behavioral) on one hand, and the likelihood of the effects stopping at knowledge or emotion before reaching behavior.

This result was affected by several factors, including age in favor of the category of 25 years and younger, region of residence favoring the Jazan and Hail regions, educational level favoring the categories of secondary education or lower and university, and the number of donations per month favoring those who donate two or three times.