The following text presents the key contents of a peer-reviewed scientific study conducted by the Murshid Center for Youth Research and Studies, commissioned by the Al-Rajhi Humanitarian Foundation. The 'Third Bank' was honored to use artificial intelligence assistance to review it and present it to professionals in the non-profit sector, without any production or financial ties.

The Study Problem

And how can its role in shaping childhood and youth behaviors be measured?

Can the non-profit sector be a partner in building collective conscience?

The study highlights a knowledge gap regarding the impact of the non-profit sector in promoting values, despite the growing number of organizations operating in this field. With more than 4,000 associations and institutions, the major questions remain:

The Objectives of the Study

  • To describe the reality of the non-profit sector's contribution to entrenching values.
  • To classify the values adopted by organizations and link them to society.
  • To analyze the outputs of programs and initiatives.
  • To align sector efforts with the targets of Vision 2030.
  • To present local practical models and global benchmarks.

The Importance of the Study

  • For the scarcity of Arabic studies linking values and institutions.
  • For keeping pace with organizational transformations in the non-profit sector.
  • To provide a knowledge entry point that can be built upon in developing institutional value policies.

The Research Questions

  • What is the reality of promoting values in the non-profit sector?
  • What are the targeted values?
  • How are programs designed, implemented, and evaluated?
  • What local and global supporting models exist?
  • How can values be integrated into the operational structure of the organization?

The Non-Profit Sector: From Institutional Empowerment to Value Orientation

The study tracks the sector's transition from a caregiving role to empowerment and then orientation, especially in an evolving regulatory environment led by Vision 2030. This transition marks a historical turning point, as values are no longer slogans but have become performance indicators.

Some of the study's key outputs include:

Areas in which the non-profit sector works and serves values:

  • Value-based education and training
  • Family empowerment
  • Social cohesion
  • Childhood care
  • People with disabilities
  • Culture and behavior
  • Youth empowerment
  • Professional and technical work

The study recommends expanding this value spectrum to include more intertwined areas of life, such as digital intelligence, cultural identity, and global citizenship.

Target Groups

The most susceptible groups to being influenced or to influence have been identified as:

  • Early childhood
  • Adolescents
  • Youth (high school and university students)
  • People with disabilities
  • The elderly
  • Girls in underprivileged environments

The study emphasizes that the success of any value-based program is linked to the alignment with the target group and the use of language and context that fits their way of thinking.

The Experience of the Al-Rajhi Humanitarian Foundation as an Applied Model

The study addressed the experience of the Al-Rajhi Humanitarian Foundation as an inspiring model, which has supported a number of value-oriented initiatives such as:

  • A program to promote values for children
  • Empowering families with values through giving and kindness
  • Supporting community centers focused on positive behavior
  • Establishing partnerships with associations specialized in values (such as the Ethical Values Association)
  • Utilizing technology to spread value messages
  • Supporting projects that link values with development (volunteering, work, dialogue, financial behavior)

Key Results from the Study

  1. Values addressed by the sector:

    • Responsibility and discipline
    • Citizenship and belonging
    • Collective work
    • Empathy and compassion
    • Integrity and transparency

  2. The sector's role in promoting national values:

    • Community participation
    • Enhancing education quality
    • Addressing overconsumption
    • Establishing disciplined financial behavior
    • Instilling a culture of volunteering

  3. The geographical areas covered by the sector:

    • The three major regions (Riyadh, Makkah, Eastern Province)
    • The study's recommendation: expanding into marginalized and deprived areas

Analytical Summary

The study confirms that the non-profit sector has the capability to:

  • Localize values within local environments.
  • Renew the value discourse in the language of the target group.
  • Transform values into operational practices through measurable programs.
  • Integrate with government entities and the private sector to build a cohesive value system.

Strategic Recommendations

  1. Establishing values as a research path in universities and think tanks.
  2. Developing measurement tools for value impact.
  3. Creating a national observatory for value practices in the non-profit sector.
  4. Encouraging the use of technology and digital platforms to broadcast value messages.
  5. Involving the media in designing deep value campaigns.
  6. Allocating a national award for innovative value-based programs.
  7. Expanding partnerships with global institutions with impactful experience.
  8. Incorporating values into program design not as a separate component but as an organizing framework.

Values as New Social Capital

Values have become not just intellectual luxury or moral calls, but a new "social capital". The role played by the non-profit sector in producing this capital requires systematic empowerment, integration with systems, and increased community trust.

This study represents an important reference in a pivotal phase of Arab value transformation, opening a wide horizon for linking responsibility, sustainability, and values through civil society institutions.