Many nonprofit organizations face the problem of limited budgets allocated annually for marketing campaigns. Digital marketing and communications experts within the organization encounter the same challenges if they want to start marketing campaigns. In this context, we can say that the time has come to consider how animated explainer videos can definitively solve these issues!

In the same context, a study conducted by Google revealed that 57% of people who watch a video created by a nonprofit organization make donations! Short animated explainer videos (Motion Graphics) are engaging and bridge the gap between advertising and a complete presentation. Several high-profile nonprofit organizations utilize this technique.

In fact, the technique of explainer videos has become widespread because it is cost-effective and efficient. Therefore, if your goal is to capture attention and convey a message that leaves an unforgettable impression, explainer videos are one of the best options for several reasons:

  1. They Capture Donor Interest:

According to a study by Experian Marketing Services, the presence of the word “video” in the email subject line increases the likelihood of visitors to the donation page by 7 to 13%.

  1. They Help Engage Donors:

After attracting the audience's attention, animated videos (Motion Graphics) are one of the best ways for nonprofits to maintain their focus long enough to convey and embed their message in their minds. According to experts in the charitable sector, 65% of viewers watch more than half the length of the video. Given that retention rates for video content far exceed those of written content, it is clear that videos are the preferred communication method for the audience.

Many nonprofits use animated explainer videos (Motion Graphics) not only on their websites but also on social media, in emails, at the beginning of presentations, and during internal training. This strategy also provides an opportunity to introduce the nature of the organization’s work, in addition to receiving feedback from donors, board members, advisory council members, and the public regarding the organization's work and its social impact.

  1. They Help Broaden the Organization's Reach:

Explainer videos (Motion Graphics) have proven to be one of the most shareable types of content, as they provide audiovisual content. According to content expert Rob Ciampa, audiences are 10 times more likely to embed, share, and comment on video content than on related blog posts or social media posts. The digital relations expert from the National Forest Service mentioned that a 60-second explainer video was shared over 27,000 times, contributing to its widespread reach beyond all expectations.

  1. Videos Are an Exciting Format:

Moreover, animated videos (Motion Graphics) help turn abstract ideas into tangible and easily understandable ones. You can capture the audience's attention through good design and enjoyable animations, achieving goals that are difficult to reach through interactive works. Additionally, sometimes presenting real views and images causes viewers to disengage rather than interact with the cause supported by the organization, while a video increases the likelihood of your message being received.

  1. Videos Are Flexible and Versatile:

Animated videos (Motion Graphics) represent excellent content for marketing the nonprofit organization, as they can be used on many occasions. In fact, producing explainer videos gives the organization a great deal of flexibility, as they do not require cameras, lighting equipment, actors, or a specific time frame that must be considered. Furthermore, adopting video technology simplifies the process of making necessary adjustments and updates.

Overall, animated explainer videos (Motion Graphics) contribute to the wide spread of the nonprofit organization and increase audience interest and the potential to convey and share your message online. Moreover, they provide versatility for the organization’s marketing mix. Although the explainer video alone cannot promote the marketing campaign, it is an important part of the overall plan.

Source: ReCharity