Storytelling about your nonprofit organization and the cause it supports has always been a successful way to connect with your audience, as this emotional connection is what will make them pay attention to you and stand in solidarity with you.

Why should clips be used?

Forbes magazine predicted that the use of video clips would add a human touch to marketing efforts, and there is a strong likelihood that it will become a new trend adopted by nonprofits. With the continued popularity of platforms like Snapchat and features like Instagram Stories and Facebook Live, it is certain that these predictions have become true. Therefore, nonprofits should seriously consider using video clips as a means to reach donors.

It is worth noting that creating and publishing videos about your nonprofit organization gives both your current and potential supporters a front-row seat to see the impact your organization is making in the world. A recent study concluded that the best way to keep your organization successful and shining consistently is to produce videos about its cause, as videos easily reach a large audience.

If you are genuinely ready to adopt this method, it is best to create a channel on YouTube, as it is the best means to keep all your clips in one place and allows you to connect with your new audience.

Why should YouTube be used?

YouTube has over a billion users in 88 countries around the world, spending millions of hours watching videos daily, which makes it the leading video platform with the largest audience. In fact, creating a channel on YouTube and publishing clips on it requires no money, as it is a free service, which makes it easy for the channel owner to view and share clips from YouTube to other social media platforms. Additionally, the platform offers unlimited storage space for videos and allows you to learn some information about your visitors and followers.

How do I create a YouTube channel?

First, you will need to create a Google account to create a YouTube channel.

  1. Use your Google account to log into the YouTube platform, then click on the profile icon at the top of the page on the left, and then go to the channel list.
  2. Click the “Create a new channel” button and fill in the required information, and once you click Done, you will have your own channel on YouTube.
  3. You can also change or add other managers to the channel.

What will I do after creating a channel on YouTube?

After creating your channel, the next step is to add all the information about your organization so that visitors are aware that you own it. Therefore, add a high-resolution logo and appropriate dimensions and ensure it appears correctly, and post a picture on the channel page that will leave a great impression. Don't forget to also write an accurate description of your organization in a few lines to introduce your organization, its cause, and its objectives.

You may also need to think about publishing your first clip to promote your channel, as this promotional clip will play as soon as a viewer visits your channel. It is essential that the clip contains a short message and lasts between 30 to 60 seconds about the mission of your nonprofit organization, the people you are helping, how to donate, and how to participate. Make sure that once you do this, you guarantee a good introduction about your organization.

Start uploading clips

After you modify your channel and publish an introductory clip about your organization, start uploading videos. Attractive titles that include a description will help increase the number of viewers, especially when all the organization’s related links are included, such as the website, donation page, and the organization's accounts on social media platforms.

If you're unsure about the type of clips to publish, here are some options:

  • Bloopers from fundraising operations.
  • Introducing your staff.
  • Behind-the-scenes of a full day in your nonprofit organization.
  • An informative clip about your cause and why it matters.
  • A clip about the people your nonprofit organization is helping

Use YouTube to connect with the audience

You can also use your YouTube channel to interact with other nonprofits or organizations with which you have partnerships. It is also worth mentioning that subscribing to channels, viewing, liking, and commenting on clips that are published not only shows your support for these other nonprofits but also helps increase the number of visitors to your channel.

Share

Now, after creating your YouTube channel, start sharing the clips about your nonprofit organization on your social media accounts. This will surely ensure that the clips reach your audience. This is an easy way for your audience to spread your organization's message and share stories about your cause, simply by clicking the share button or retweeting or liking.

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Website: For Good Cause

Author: Ronald Prout