Telling stories about your nonprofit and the cause you support has always been a successful way to connect with your audience, as this emotional connection is what will make them pay attention to you and stand in solidarity with you.
Why Use Clips?
Forbes magazine predicted that using video clips would add a human touch to marketing efforts, and there is a strong likelihood that it will become a new trend adopted by nonprofits. With the continued popularity of platforms like Snapchat and features like Instagram Stories and Facebook Live, these predictions are certainly coming true. Therefore, nonprofits must seriously consider using visual clips as a means to reach donors.
It’s worth noting that creating and publishing video clips about your nonprofit provides both your current and potential supporters a front-row seat to see the impact your organization is having in the world. A recent study found that the best way to keep your organization successful and vibrant is to produce video clips about its cause, as clips easily reach a large audience.
If you are truly ready to adopt this method, it’s best to create a channel on YouTube, as it is the best way to keep all your clips in one place, and it allows you to connect with your new audience.
Why Should You Use YouTube?
The YouTube platform has over a billion users in 88 countries around the world, spending millions of hours watching videos daily, making it the leading video platform with the largest audience base. Creating a YouTube channel and publishing clips does not require any money; it's a free service, making it easy for a channel owner to view and share clips from YouTube to other social media platforms. Additionally, the platform provides unlimited storage space for clips, and you can learn some information about your visitors and followers.
How Do I Create a YouTube Channel?
First, you will need to create a Google account to set up a YouTube channel.
1. Use your Google account to log in to the YouTube platform and then click on the profile icon at the top left of the page, then go to the channels list.
2. Click on the 'Create New Channel' button and fill in the necessary details. Once you click done, you will have your own channel on YouTube.
3. You can also change or add other managers to the channel.
What Will I Do After Creating a YouTube Channel?
After creating your channel, the next step is to add all the information about your organization so that visitors are aware that you own it. So, add your organization's logo in high resolution with appropriate dimensions and ensure it appears correctly, and post an image on the channel page that will leave a big impression. Also, don't forget to write an accurate description of your organization in a few lines to introduce your organization, its cause, and its goals.
You may also want to consider posting your first clip to promote your channel, as this promotional clip will play automatically when a viewer visits your channel. It is essential that the clip contains a brief message and lasts between 30 to 60 seconds about your nonprofit's mission, the people you help, how to donate, and how to get involved. Ensure that by doing this, you provide a good introduction to your organization.
Start Uploading Clips
After refining your channel and posting an introductory clip about your organization, start uploading videos. Catchy titles that include descriptions will help increase viewer numbers, especially when including all of the organization's relevant links, such as the website, donation page, and the organization's social media accounts.
If you’re unsure about the types of clips to post, here are some options:
● Behind-the-scenes of fundraising operations.
● Introducing your staff.
● A behind-the-scenes look at a full day inside your nonprofit.
● An informative clip about your cause and why it matters.
● A clip about the people your nonprofit is helping.
Use YouTube to Engage with the Audience
You can also use your YouTube channel to interact with other nonprofits or organizations you are partnered with. It's worth noting that subscribing to, watching, liking, and commenting on the clips published does not only show your support for these other nonprofits, but also contributes to increasing visitors to your channel.
Share
Now, after creating your YouTube channel, start sharing the clips related to your nonprofit on your social media accounts. This will certainly ensure that the clips reach your audience. This is an easy way for your audience to disseminate your organization’s message and share stories about your cause, simply by clicking the share, retweet, or like buttons.
Website: For Good Cause
Author: Ronald Prout
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